A communications consultancy for category builders.

Momentum is the new moat.

All Momentum runs narrative sprints and momentum campaigns for VC-backed founders defining new categories. Short engagements, serious speed, compounding results.

Start a conversation Read the thesis

Typical engagement Four to twelve weeks. Scoped to a specific outcome, not an open retainer.

How I work AI-accelerated. One operator, the output of a team. Inside yours.

No. 01

In a world where AI has collapsed the cost of execution, the edge belongs to whoever moves first.

The Thesis

Four convictions behind the work.

Every engagement I take on starts from the same four ideas. They are how I see the next decade of growth-stage communications, and they are the reason All Momentum exists in the shape that it does.

No. 01

Momentum is the only moat that compounds.

Capital can be matched. Talent can be poached. Product can be copied. A market that already believes your story cannot be bought back. Momentum, once built, gets cheaper to maintain and more expensive for anyone else to challenge.

No. 02

AI has rewritten the clock.

A founder, the right tools, and the right operator can now do in a quarter what a twelve-person team once did in a year. Speed to narrative is the new defensibility, and the founders who see it are already out-building the incumbents.

No. 03

Categories are defined by whoever moves first.

First, loudest, most credibly. The product that wins a category is rarely the best one. It is the one the market understood first. A great narrative does not describe the category. It creates it.

No. 04

Communications is the growth function.

Marketing moves your product. Communications moves the market around you. Now that AI has collapsed the cost of execution, the edge belongs to companies that treat narrative as infrastructure. Not a support function. The growth function.

What I do

Two ways in. One outcome.

I run short, scoped engagements designed to build momentum quickly and hand it back to you in a state your team can keep running. No open retainers. No slow starts.

The Narrative Sprint 4 to 6 weeks

Build the narrative before the moment.

For founders approaching a fundraise, a launch, a category move, or a reputational event. A short, intensive engagement to turn a product and a founder into a story the market can repeat.

Includes

Stakeholder interviews and competitive audit
Narrative architecture and messaging framework
Media landscape and target list
90-day communications plan
Executive talking points and Q&A

The Momentum Campaign 90 days

Run the engine. Make the market move.

The follow-on to a Sprint, or a standalone campaign for founders who already know the story and need someone to put it into the world at speed. AI-accelerated, founder-led, media-shaped.

Includes

Founder voice and LinkedIn cadence
Targeted media outreach and placements
Owned content (essays, data pieces, commentary)
Investor and board communications support
Weekly rhythm, monthly reporting

Ongoing advisory. Some Sprint and Campaign clients transition into a light-touch advisory relationship: monthly strategy, message review, crisis standby. Month-to-month, limited slots. Mentioned only because it's useful to know.

Selected work

Outcomes, not case studies.

A short list. If you want detail on any of these, ask in your note and I will walk you through what we did, what worked, and what I would do differently now.

Partanna Climate tech · 2021 to 2023

Zero to $27M in eighteen months.

Joined as VP Communications. Promoted to Chief Growth Officer. Built the function from scratch, ran executive communications for co-founder Rick Fox, and architected the narrative that took the company from no press to CNN, CNBC, Wall Street Journal, Bloomberg, BBC, and a Wired Top 100 listing. Close to $30M raised.

PAES Education tech · 2025 to present

Every SEND decision-maker in England in ninety days.

Designed an AI-accelerated outbound program for a UK education technology company. Reached every local authority SEND lead across the country. Built the content engine, LinkedIn presence, and council engagement pipeline from scratch.

Nymbl Architecture · 2024 to present

Local practice to Plimsoll Productions.

Transformed communications for a Los Angeles architecture firm. Built narrative strategy, content pipeline, and social media presence. Result: a Plimsoll Productions television feature that took a local practice to national visibility.

Rory Anderson, founder of All Momentum. Based in Los Angeles, ex-Partanna (CGO), CNN, BBC.

The operator

Built for founders defining new categories.

All Momentum is a solo practice by design. One senior operator using AI to do the work of a team, inside yours, for the short windows that matter most.

The shortcut version of the background: Chief Growth Officer at Partanna Global (zero press to Wired Top 100, $27M raised). Eighteen months embedded in the Qatar Prime Minister's Office building national communications capability. NATO's messaging framework on Ukraine. UN TNFD's launch narrative. Kempinski's COVID response across seventy-five properties. Whirlpool's multi-market recalls under regulatory scrutiny. CNN and BBC before any of it.

The longer version is a conversation, if it's useful. The work tends to speak better than the CV does.

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Contact

Tell me what you're building.

I take on a small number of Sprints and Campaigns each quarter. If you are a VC-backed founder with a category to define, a moment coming in the next ninety days, or a market that is quietly waiting for someone to tell the story first, I would like twenty minutes.

Email rory@allmomentum.co Direct 805-325-1974 Based Los Angeles, California Also LinkedIn