A comms and marketing consultancy for category builders.

Momentum is the new moat.

All Momentum is a full comms and marketing function, compressed into a senior-led practice and a proprietary AI stack we've built for this work. For VC-backed founders who want to move faster than anyone else trying to reach their market.

Engagement shapes Sprints, Campaigns, Partnerships, and one-off Builds. Scoped to what needs to move.
Powered by A full AI stack we've built for growth communications. The output of a ten-person team, at ten times the pace.
The shape of an engagement No. 01
Week 1 Full landscape audit. Narrative thesis drafted.
Week 4 Messaging framework live. Founder cadence running. First media hits.
Week 12 Launch shipped. Market presence compounding.

Scoped to outcomes, not retainers. Two clients at a time.

Past work, in plain terms. At the kind of stakes that teach you how to move.

Operator

Partanna GlobalChief Growth Officer

UN TNFDAgency lead, COP26 launch

Senior agency work

NATO. Qatari Government. Kempinski Hotels. Whirlpool. Unilever. Samsung.

Newsroom origin

CNN. BBC.

Founders have two options for serious communications work. Both are broken.

Why All Momentum exists.

Agency retainers move at the pace of a billable hour. Slow, expensive, layered with juniors between you and the thinking you actually bought.

In-house hires take six months to ramp and a year to prove. Neither option was built for a company that needs to move at the speed of its market.

All Momentum is the third way.

A full comms and marketing team, compressed into a senior-led practice and a proprietary AI stack we've built for this work. Narrative, content, media, websites, portals, crisis, founder voice. Scoped as a four-week Sprint, a ninety-day Campaign, a twelve-month Partnership, or a one-off Build. Always moving faster than the alternative.

The comms and marketing function your company actually needs. Delivered in the window the market actually rewards.

Ten times the pace. Measured in calendar weeks.

The pitch is speed. Here is what that actually means on a calendar. Typical ranges from recent engagements, for the work founders ask about most.

The work
Typical agency
All Momentum
Full landscape and competitive audit
6 to 8 weeks
1 week
Messaging framework and founder voice
8 to 10 weeks
2 weeks
Ninety-day launch narrative arc
10 to 12 weeks
3 weeks
Founder LinkedIn and content engine running
4 to 6 week ramp
Day 5
New marketing website, shipped and live
3 to 6 months
4 to 6 weeks
Customer portal or bespoke digital tool
Rarely offered
4 weeks

Speed is not the only thing that matters. It is, however, the thing that changes what you can attempt.

Real ranges from recent engagements. Your mileage depends on scope and how fast your team can review. The floor and ceiling shift, the order of magnitude does not.

Four convictions behind the work.

Every engagement I take on starts from the same four ideas. They are how I see the next decade of growth-stage communications, and they are the reason All Momentum exists in the shape that it does.

No. 01

Momentum is the only moat that compounds.

Capital can be matched. Talent can be poached. Product can be copied. A market that already believes your story cannot be bought back. Momentum, once built, gets cheaper to maintain and more expensive for anyone else to challenge.

No. 02

AI has rewritten the clock.

A founder, the right tools, and the right operator can now do in a quarter what a twelve-person team once did in a year. Speed to narrative is the new defensibility, and the founders who see it are already out-building the incumbents.

No. 03

Categories are defined by whoever moves first.

First, loudest, most credibly. The product that wins a category is rarely the best one. It is the one the market understood first. A great narrative does not describe the category. It creates it.

No. 04

Communications is the growth function.

Marketing moves your product. Communications moves the market around you. Now that AI has collapsed the cost of execution, the edge belongs to companies that treat narrative as infrastructure. Not a support function. The growth function.

Five problems founders bring me.

If you recognise yourself in any of these, we should probably talk. The right way in depends on which one is loudest right now.

No. 01

We raised a Series B. Our pitch deck narrative is sharp. The market still has no idea who we are.

How I solve itSprint + Campaign

A four-week Narrative Sprint starts with a full landscape audit. Our stack ingests every article, analyst note, podcast transcript, and social post that mentions you or your nearest five competitors in the last twelve months, and surfaces the unclaimed narrative your raise lets you own. In days, not a quarter.

Then a ninety-day Momentum Campaign runs a founder-led content engine built on our production toolkit. The output of a five-person content team. The second quarter after a raise is where momentum compounds or evaporates. We run it like an engineering sprint.

Media landscape mapping In-voice content production Coverage analytics
No. 02

Our launch is in six weeks. We have a press release and a prayer.

How I solve itSprint

Launches win in the weeks before, not the day of. Our journalist-intelligence tool reads the last hundred bylines of every relevant reporter in a day, not a quarter. That tells us which ones already believe a version of your story, which are still forming a view, which to skip entirely.

Then we build a ninety-day narrative arc. Seed the thesis through founder voice, plant proof points through owned content and proprietary data, land the launch inside a story that is already in motion. The stack handles the volume. Your team and mine handle the judgment.

Journalist pre-reading Owned data pieces Narrative sequencing
No. 03

Our founder has an audience. It just isn't compounding into anything.

How I solve itSprint + ongoing

We feed every post, interview, podcast, and stage appearance from the last twelve months into our founder-voice model. It surfaces the thesis nobody has yet named. The unifying idea the market already half-associates with them but can't quite articulate.

Then we turn that thesis into a content engine. In-voice posts three times a week, quarterly long-form essays, a rolling list of earned-media moments. The founder reviews and edits. The volume and consistency are impossible without the tooling. The judgment stays yours.

Founder thesis mining In-voice content production Earned-media pipeline
No. 04

We're creating a new category. Analysts still describe us using our competitors' language.

How I solve itSprint + Campaign

Categories get claimed by whoever can move fast enough to saturate the space with their own language first. Our competitive-mapping tool ingests every competitor's positioning, every analyst framing, and every adjacent player in a week. The kind of audit that used to take a PR agency a full quarter.

From there we build the thesis, the messaging framework, and the proprietary data piece that gives journalists something to cover. Then a coordinated Campaign ships across press, investors, and customers so the frame shows up everywhere at once. Speed is the moat.

Competitive narrative mapping Category messaging architecture Multi-channel launch
No. 05

We're about to ship something that regulators, journalists, and activists will all have opinions on.

How I solve itSprint + readiness

Crisis work has the same discipline every time, whether it's Kempinski during COVID, a multi-market product recall, or a national-level issue. Control the frame before it controls you. Separate the response from the forward story. Get the internal narrative straight before you worry about the external one.

Our readiness stack turns crisis prep from a deck into infrastructure. Real-time monitoring across press, social, and regulator signals. Red-team scenario generation before an issue hits. Pre-drafted response architectures your team can deploy in an hour, not a week.

Real-time signal monitoring Scenario red-teaming Pre-built response playbooks

A full comms and marketing function. Compressed.

What used to take a five-person team now runs through a senior-led practice and a proprietary AI stack. The full scope of the function, delivered at ten times the pace a traditional agency could manage.

Narrative & Positioning

The story the market will repeat.

Messaging architecture, category creation, thesis development, founder voice, competitive positioning. The upstream work that makes every other function actually function.

Content & Social

A founder voice that compounds.

LinkedIn cadence, thought leadership, long-form essays, social campaigns, in-voice content produced at five times the output of a traditional retainer. Drafted by the stack, edited for judgment.

Media & Reputation

Coverage with a point of view.

Journalist intelligence, press strategy, placements, spokesperson preparation, launch moments. Built to land the coverage that actually moves your market, not just fills a clippings folder.

Websites & Digital Product

Sites, portals, and tools, shipped in weeks.

Marketing sites, customer portals (we just shipped one for Nymbl Architecture), microsites, data pieces, lightweight AI tools. The digital product your company needs, built at the speed of the rest of the function.

Crisis & Issues

Ready before you need it.

Readiness protocols, real-time signal monitoring, red-team scenarios, pre-drafted response architectures. Built out of a decade on crisis accounts including Kempinski, Whirlpool, and national-level issues work.

Executive & Investor Comms

Senior voices, ready for serious rooms.

Founder positioning, media training, board decks, investor updates, keynote preparation. The work that gets serious people to take your company seriously in the rooms that fund it.

Outcomes, not case studies.

A small sample across climate tech, UK education technology, and a UN-backed policy launch. The sectors vary. The mechanics are the same everywhere the work happens. If you want detail on any of these, ask in your note.

Partanna Climate tech · 2021 to 2023

Zero to $27M in eighteen months.

Joined as VP Communications. Promoted to Chief Growth Officer. Built the function from scratch, ran executive communications for co-founder Rick Fox, and architected the narrative that took the company from no press to CNN, CNBC, Wall Street Journal, Bloomberg, BBC, and a Wired Top 100 listing. Close to $30M raised.

PAES Education tech · 2025 to present

An AI-native global sales system, built from scratch.

Built and deployed a global sales and communications system for an education technology company with international ambitions. The stack: proprietary prospect research tools, personalised outreach at volume, founder-led content, and a compounding media presence. First proof point was every local authority SEND lead in England reached in ninety days. The same system is now rolling out across international markets.

UN TNFD Climate policy · 2021 to 2022

A new global climate framework, launched at COP26.

Led the agency team on the launch of the Taskforce on Nature-related Financial Disclosures, a UN-backed initiative creating a new global framework for how companies assess nature-related financial risk. Built the launch narrative, the messaging architecture across governments, corporates, NGOs, and the financial sector, and the COP26 moment that put TNFD into the room with the institutions that would adopt it.

Rory Anderson

Rory Anderson, founder of All Momentum. Based in Los Angeles, ex-Partanna (CGO), CNN, BBC.

Built for founders defining new categories.

I build communications for companies that need to move fast and be taken seriously at the same time.

Most recently as Chief Growth Officer at Partanna Global. Zero press to Wall Street Journal, Bloomberg, CNN, BBC, and a Wired Top 100 listing in eighteen months. $27M raised.

Before that, a decade at Ketchum, Teneo, and M&C Saatchi in senior agency roles. Accounts spanned NATO's Ukraine messaging, the Qatar Prime Minister's Office, Kempinski Hotels' global COVID response, Whirlpool's multi-market recalls, and executive coaching for leaders at Unilever and Samsung.

Before that, CNN and BBC newsrooms. That is where the editorial instinct and the story radar came from. The rest came from being in the room when the stakes were real.

All Momentum exists because AI has changed what a senior operator with the right tools can do. Short engagements. Real outputs. No retainer inertia. A proprietary stack we've built for this exact shape of work.

Start a conversation →

Tell me what you're building.

I take on a small number of Sprints and Campaigns each quarter. If you are a VC-backed founder with a category to define, a moment coming in the next ninety days, or a market that is quietly waiting for someone to tell the story first, I would like twenty minutes.

Email rory@allmomentum.co Based Los Angeles, California Also LinkedIn